Author: Bob Burg & John David Mann
Year Published: 2010
Average Cost: $17.89 to $20.99
Well Bob Burg and John David Mann have done it again. This book took the lessons we had learned in The Go-Giver and applied them to everyday business life. We are all sales, no matter what position you hold fro your “Day Job”, you need to face it! You are in sales, plain and simple.
Go-Givers Sell Moe is a memorable 166 page read, (Again IBooks) it will take you to a new level of comprehension for The Five laws Of Stratospheric Success. The mot present change we felt was while going through this book, the understanding we had of these five laws took a different form. Since we have read The Go-Giver, we studied the five laws and have been applying them in our daily life, this book however, has given us a new found depth of these Five Laws.
The simplistic way both Bob Burg and John David Mann lay out the application of these laws and the power of both readers and personal stories to really drive the essence of these laws into our minds, is so exciting, energetic, and most of all….Authentic!
Chapter 1: The Law Of Value
(Your job is not to make a sale but to create something else: Value. In fact, as a salesperson you can define your job description in three words: I Create Value)
Other sections inside this chapter are: Create Value, MacGaffin, Giving, Money, The Paradox, and Your Economy
Chapter 2: The Law Of Compensation
(Your compensation is not a reflection of your goodness, worthiness, merit, or industriousness: It’s an echo of Impact)
Other sections in this chapter are: Touch Lives, People, Rapport, Skills, Curiosity, and Maturity
Chapter 3: The law Of Influence
(The nature of genuine influence is often misunderstood. We often think of influence as the ability to get other people to do what we want them to do)
Other sections in this chapter are: Build Networks, Fuzzy Influence, The Perfect “Pitch”, Great Questions, Follow-Through, Your Serve, Posture, and The Competition
Chapter 4: The Law Of Authenticity
(“How do I become authentic?” The truth is, authentic is no something you become; it’s something you already are. Authenticity is not something you seek or take on, it’s something you simply embrace)
Other sections in this chapter are: Be Real, Present, Undersell, Listen, Objections, The “Close”, and Silence
Chapter 5: The Law Of Receptivity
(“The first four laws felt like polished wood to me, but the fifth law? That one gave me splinters.”)
Other sections in this chapter are: Stay Open, Left Field, Crisis, and Trust
As you will see this book takes each law and dissects it into the most finite points and shares some memorable stories. Already we have found that this book is one of those books that can sit right beside books like Think And Grow Rich, As A Man Thinketh, and Your Invisible Power. Go-Govers Sell More will expand your understanding and how you can apply The Five laws Of Stratospheric Success, everytime to read the book again. We are on round two of Go-Givers Sell More and already being not even a quarter way through, this book has once again opened doors that we didn’t see before.
If you are looking to add value to everything you do, in EVERY aspect of your life, Go-Givers Sell More is the book to start with.
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