Author: Bob Burg
Year Published: 2011
Average Cost: $9.99 to $14.59
If you have read Endless Referrals, The Go-Giver, Or Go-Giver’s Sell More, you will be familiar with Bob Burg’s writing style. This 223 page ultimate guide to really understanding how we as parents, business professionals, friends, grandparents, really as Human Beings should use our vocabulary is just so:
You know as I sit here and write this review a word to describe how this book can change the way you speak, think, and act in so many situations where today that would send you into a spiral of arguments, disgust, temper flares, and nastiness. I can’t find the words to describe how powerful this book truly is and how it can completely have you re-evaluate the way you operate in every aspect.
As we were going through The Art Of Persuasion, we encourage you to use the techniques as we did. It will bring this book into a whole new light. With the information, techniques, and emotional balancing, we were able to open doors and help people that were unreachable just a few weeks ago. This information REALLY works.
Bob’s mix of personal stories and deep content will amaze and inspire you to change your art to the art of Bob’s persuasion.
Chapter 1: Winning Without Intimidation
(We are often faced with people who seem to be specially trained and highly motivated to irritate, aggravate and infuriate us with their unhelpful, downright rude and rotten attitudes.)
Sections Inside This Chapter are: How We Make Decisions, The Role Our Egos Play, Roles We play In Relationships, Responding Vs Reacting, Tact: The Language Of Strength
Chapter 2: Learning The Art Of Persuasion
(Throughout this book we’ll be looking at both longterm and short-range ideas for turning you into a master persuader)
Sections Inside This Chapter are: Thoughtfulness, Feeling The Other Person’s Feelings, People Do Things For Their Reasons-Not For Ours, People Will Do What They Think You Expect Them To Do, Politeness-Patience-Persistence, Motivating The Unmotivated, “Thank You” In Advance Is The Best Insurance Policy You Can Buy, Acknowledging A Job Well Done Inspires A Lifetime Of Repeated Efforts, Handling Rude People On The Telephone
Chapter 3: Know You, Like You, Trust You
(All things being equal, people will do business with, and refer business to, those they know, like, and trust.)
Sections Inside This Chapter are: AskFor Advise, The Importance If OPS: Other People’s Support, Matching The Other Person’s Words, An Introduction To Neuro-Linguistic Programming, The “I Message”, Defence Without Intimidation, Let The Other Person Feel It Was His Idea, Handing Over Power
Chapter 4: The Art Of Making People Feel Important
(When dealing with people over a period of time-whether family, friends, associates, or acquaintances-the best persuasion method you can employ is yourself)
Sections Inside This Chapter are: Children Are Often Our Best Teachers, In A Week Position? Allow Them To Decide Your Fate-You’ll Probably Get The Best Deal, Negotiation And The Art Of Persuasion, Declining An Offer Right Away Sets You Up For A Win, Get The Person Whom You Want Help Involved In The Challenge, How To Disagree And Still Win Without Intimidation, Long-Term Persuasion Through Personalized-Handwritten THank-You Notes, These Notecards Can Even Turn Enemies Into Friends.
Chapter 5: Everything Is Negotiable
(One challenge might be when the other person has some power and enjoys using it as much as possible in order to satisfy his ego)
Sections Inside This Chapter are: It’s Not Negotiable? Sure It Is, How You Ask Ifs Often More Important Than What You Ask, Smiling Equals Success, Smile…, Getting People To Give You More, I know That You…., The Same Thing Over And Over, Building Rapport: The Key To Effective Persuasion, Pretend All The Other Drivers Are Your Next-Door Neighbours, One Result Of Being Impolite, Politeness-Respect-And The Implied Threat
Chapter 6: How To Deal With Difficult People
(The aroma announced itself immediately)
Sections Inside This Chapter are: Don’t Try To Teach A Pig To Sing, The Pre-Apology Approach, What-Who-And How, Find The Who, How To End A Telephone Conversation Politely, Making The Best Out Of Being Around Someone You Don’t Like, Edification, Resolving Conflicts, The One Minute Manager Knows, How To Write A Request To Get Action And Get What You Want, Handling Threats By Phone And Clearing Up Credit Challenges, Making It Up (Not Necessarily) Hard To Do, Eight Magic Words That Will Practically Always Get You What You Want
Chapter 7: The Art Of Persuasion In Action
(There are times we nee to let te other person know we mean business and aim to be satisfied in our request for whatever it is we need or want.)
Sections Inside This Chapter are: Back To The Implied (But Nice) Threat, Getting Out Of A Ticket, Feel-Felt-Found, Lincoln’s Tactful Disgust Letter, Focus On Similarities As Opposed To Your Differences, Third-party Explanations For Changing Another Person’s Way Of Thinking, Accept The Blame And Give The Credit, Being Snubbed Or Disrespected, Persuade By Playing One Source Off The Other, Winning With Intimidation (Only As A Last Resort-Of Course), Making The Best Out Of An Uncomfortable Situation, Be Consistent In Your Actions, Bring Up Their Side Of The Issue First-And Only Then-Yours
Chapter 8: What Sets You Apart From The Rest
(Whether it’s only a game of Monopoly played with friends or a big sale in which you’ve won out over your competition, NEVER gloat or act cocky. Always be humble.)
Sections Inside This Chapter are: Remain Humble After Your Victory, Positive Persuasion Via The Platinum Rule, Request Rather Than Order, Be A “Yes Person”, The Letter That’s Never Sent, Edify-Edify-Edify, My Favorite Dad Story, Giving Yourself The Advantage Through Delayed Gratification, There’s No Winning An Argument, Loose The Battle-Win The War, Complaints With Humility Get Better Responses, Treat Everyone The Exact Same Way-With R.E.S.P.E.C.T, A Good Test, Match And Mirror, Obvious….But Utilized, Make Sure Compliments Are Related To The Intended Person, A Restaurant Tip THat Gets Results, Just A Thought, A Quick Telephone Tip, Good Morning, Another Way Of Asking, Beginning A Telephone Sale, Confessing Ignorance, A Key Thought, Admit Mistakes, Focus On The Solution Not The Problem
Chapter 9: Nuggets Of Wisdom Learned Along The Way
(The smallest change in phraseology can make a big difference on how your ideas can come across to another person.)
Sections Inside This Chapter are: If You Could Prove To Yourself That.., I Might Be Wrong About This, Win Without Intimidation-Just By Listening, You Know A Lot More About This Than I do, Beging A Criticism With Genuine And Sincere Praise, Seven Words That Will COme Back To Haunt You, Help Them To Be Happy To Do What They Don’t Want To Do, Declining A Worthless Offer Graciously, Keeping The Door Open Without Being At All Committal, Notice Something Of Their Interest, Yet Another Reason To Smile, Know Your Objective And Plan Your Approach, Doing Business For This Price Is An Insurance Policy, The Compliment Game, Be The Host-Not The Guest, The One Key Question, Addressing The Superior, Giblin’s Truth Serum, The “Negative YES”, Plant The Affirmation, Getting The Cab Driver On Your Side, Compliment The Uncomplimented, Shaking Hands, Attitude, Reintroduce Yourself, F-O-R-M, Understanding, Solicit Their Option
Chapter 10: Beyond Business
(Embarrassing a person by “catching” them at something is a sure way to shoot yourself in the foot-Or worse.)
Sections Inside This Chapter are: Don’t Embarrass Someone By “Catching” Them, What Not To Do In Order To Effectively Persuade, Even Kids Can Win Without Intimidation, The Positive Challenge, Giving Before Receiving, Saying “NO” To Charity Telephone Solicitations With Class And Kindness, Setting An Example People ill Follow, The Importance Of Humor In Winning Without Intimidation, Treat Your Suppliers The Same Way You Treat Your Customers And Clients, Keeping Cool Behing The Wheel, The Art Of Persuasion To Get Back Stage, The Art Of Persuasion Dream, The Language Of Strength
As you can see from this review, Bob Burg’s The Art Of Persuasion goes so much further than any book to date on this subject has. No matter what your present job is now, this book can help you think and act differently in all faucets of life.
The easy to implement ideas that Bob shares have turned the thinking and actions of so many people into a better and more fulfilling way. The Art Of Persuasion is an absolute MUST HAVE book for anyone who deals with people at anytime on any day!
That’s You!
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